Product Rank Overview

See your Amazon ranking, instantly.

Paste 1–5 ASINs to get a color-coded snapshot and the keywords that lift them to page one.

 

What does this tool actually do? This tool shows you how well any Amazon product is performing in search results. Enter an ASIN and it instantly tells you how many keywords that product ranks for, what positions it holds, and what the total monthly search volume looks like across all those keywords. You can enter up to 5 ASINs at once to compare multiple products side by side.

What is the keyword drill-down? Click “Analyze keywords” or any position chip on a product card to see the full list of keywords that product ranks for in that range. Each keyword shows its exact position and monthly search volume. You can export the full list as a CSV file.

What is the keyword intersection feature? When you enter 2 or more ASINs, a “Compare keywords” button appears below the product cards. Clicking it finds all the keywords that every product in your list ranks for at the same time, then shows their positions side by side in a table. This makes it easy to see exactly where you and your competitors are competing on the same search terms — and who is winning.

Why should I care about ranking distribution? Total keyword count alone doesn’t tell the full story. A product ranking #1 on 10 high-volume keywords drives far more sales than one ranking #90 on 500 keywords. The distribution shows you where your real visibility sits — and where it doesn’t. The color coding on each card gives you an instant read: green means most of your keywords are on Page 1, red means most of your potential traffic is buried.

How does the comparison table help me compete? The comparison table puts your rankings and your competitors’ rankings on the same keywords next to each other. Two things jump out immediately:

  • Keywords where a competitor ranks much higher than you — these are your priority targets for listing optimization.
  • Keywords where you rank higher than all competitors — these are your current strengths worth protecting.

What do the card colors mean? Each product card is colored based on its Page 1 rate — the share of total keywords that rank in positions 1 to 10:

  • Green — Page 1 rate at or above 35%: strong organic presence
  • Orange — Page 1 rate between 15% and 34%: average visibility
  • Red — Page 1 rate below 15%: most rankings are buried

What do the position chips mean? Each chip shows how many keywords the product ranks for in that position range:

  • pos_1 — keywords where the product ranks exactly #1
  • pos_2_3 — keywords ranked #2 or #3
  • pos_4_10 — keywords ranked #4 to #10
  • pos_11_100 — keywords ranked #11 to #100
  • page1_total — total Page 1 rankings with the rate percentage in brackets

Clicking any chip opens the keyword list for that range.

What do the colors in the comparison table mean? Each rank badge is color-coded by position strength:

  • Green — positions #1 to #10: top of Page 1
  • Orange — positions #11 to #30: lower Page 1 or near the top of Page 2
  • Red — position #31 and beyond: less visible

What is the difference between Organic and Sponsored? Organic rankings are natural, unpaid positions — where Amazon places the product based on how relevant and well-performing the listing is. Sponsored rankings come from paid advertising on specific keywords. Most products show zero sponsored data unless they are actively running ads for those keywords.

Who is this tool designed for?

  • Amazon sellers who want to understand their own product’s keyword reach and find ranking gaps
  • Sellers preparing new listings who want to study what keywords top competitors rank for
  • Agencies and researchers benchmarking products against direct competitors
  • PPC managers looking for strong organic keywords to add to their ad campaigns

How do I find competitor ASINs? Search for your main keyword on Amazon and look at the top results. You can find an ASIN in the product URL after /dp/ — for example, in amazon.com/dp/B09172433Z the ASIN is B09172433Z. Enter your own ASIN alongside 1 to 4 competitor ASINs to run a full side-by-side comparison.

When are credits charged? Credits are charged in three situations:

  • Overview fetch — a fixed cost per request plus a cost per ASIN for each new product looked up
  • Keyword drill-down — a fixed cost per request plus a cost per keyword returned
  • Keyword comparison — a fixed cost per request plus a cost per shared keyword found

Will I be charged if I look up the same ASIN twice? No. The tool remembers which ASINs you have already fetched for 6 hours. If you request the same ASIN again within that window, it is not charged a second time — only new ASINs in your request are billed. The same applies to keyword drill-downs: re-opening a range you already loaded does not trigger a new charge.

Where can I check my credit balance? Your balance, credits used, and monthly remaining allowance are shown in the status bar at the top of the tool after every successful fetch. The comparison section also displays credit information after each run.

    • We only use your ASINs to fetch ranking and search indicators.
    • No personal data is stored; session caching is temporary and improves speed and fairness in credit usage.
    • This tool is not affiliated with Amazon. Use it for research and optimization while respecting Amazon policies and trademarks.

By using this tool, you agree to our Terms and Privacy Policy.

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